It’s All About The Content

A lot of things go into strategy and content planning and I won’t be able to explain it all in one post. Today, however, I want to touch on the topic of additional value.

I’ve said it in my talk at WordCamp Retreat in Soltau and I will say it over and over again:

Social Media is about how you make people feel, how you add value to their lives.

If they aren’t your friends, they don’t care what you post if it doesn’t give them any value.

Therefore, when creating a strategy you need to find a balance between what you want out of Social Media and why someone needs that. Basically just like any product.

You have to create a reputation, your story and make it so interesting for your target audience that they keep coming back for more. That they are so intrigued by what you’re posting, they can’t NOT comment on it, like it and share it with their group of people.

Create irresistible content!

Like I said before, it is not possible to touch on every aspect of great content and strategy in one post, but here are some aspects to inspire you for your content strategy:

  • You should be excited about your content. Don’t post something that is “kinda cool”. You should feel like you really NEED to share this with your audience. The tone of a post is just completely different if you are passionate about sharing it.
  • Know your target audience – and create content for them.
  • Don’t focus on how to sell your product to people, focus on making it irresistible for them. Through great content you can actually make people pay the full price on your product. So don’t try to get people to buy from you because you are offering a discount, but because they really want to have it
  • Have a clear message. You can have different types of posts (Let’s say you have a café: You post a food-related quote, pictures of food from your café and share #foodporn from other cafés), but you should always stay on track with your strategy. People should know why they follow you because if they don’t, they will probably leave you at some point.

AND, after all, be creative. There are a lot of things on Social Media that just seem to work every single time so you don’t even need to reinvent the wheel, but stay creative, stay unique and even try stuff out if that’s what you feel like doing. Just don’t be completely random (I wrote more about that in this post).

Great, engaging content is going to leave your target audience wanting more and if you don’t give that to them, they will eventually leave you.

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